Storytelling
When you're so close to your brand, it can be hard to discern a clear, compelling narrative that your customers will understand and connect with.
Content Strategy
To earn the trust of your customers, you need to offer them valuable content that targets their problem while reinforcing your brand's central story.
Execution
Once developed, marketing content requires systematic and cadenced promotion to ensure it reaches your target audience effectively.
I solve these problems through an iterative process including customer research, strategy workshops, content development, and A/B testing.