Simplify the complex
My philosophy background taught me the value of breaking complex ideas into their simplest parts and asking thoughtful, precise questions that move a conversation forward.
Failure as strategic leverage
Almost all marketing success is built upon dozens of small failures. It’s just the nature of the job. I’ve learned to see failure—at least in the boring, everyday sense—as little more than information. It helps move the needle forward.
Data-discerning, not just data-driven
Everyone wants to be data-driven. But data is all around us, constantly floating by our eyes. An angry customer email is data. Every sales call transcript is data. A new ad that flops? Data. The trick is not just being data-driven, but being data-discerning and willing to hunt for the data that matters.
Embrace creative risk
I truly believe that, especially in a company's growth stage, you have to take creative risks to see success. Until you’ve tested it, you can’t assume something doesn’t work.